At Nature Fresh Mart (https://nature-fresh-mart.myshopify.com), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and other applicable privacy laws.

1. Information We Collect

We collect information to provide and improve our services:

a. Personal Information

When you make a purchase or create an account, we may collect:

  • Full name

  • Email address

  • Shipping and billing address

  • Phone number

  • Payment information (handled securely via Shopify or third-party processors)

b. Device & Usage Information

When you browse our store:

  • IP address

  • Browser type, device type, OS

  • Browsing behavior, referring URLs

c. Cookies & Tracking

We use cookies and similar tracking technologies for site functionality, analytics, and marketing.

2. How We Use Your Information

We use your personal information to:

  • Process and fulfill orders

  • Provide customer service and support

  • Send order confirmations and shipping updates

  • Improve our products and website experience

  • Send promotional emails (only with your consent)

  • Comply with legal requirements

3. Sharing of Information

We do not sell your personal data. We share it only with trusted third parties:

  • Shopify: Our e-commerce platform provider

  • Payment processors: Such as Shopify Payments, PayPal, or others

  • Shipping partners: For delivery of your orders

  • Marketing tools: If you opt-in for promotions

  • Law enforcement: When required to comply with legal obligations

4. Your Rights

Under GDPR (for EU residents):

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Restrict or object to data processing

  • Data portability (receive your data in a readable format)

  • Withdraw consent at any time

Under CCPA (for California residents):

You have the right to:

  • Know what personal data we collect and why

  • Request deletion of your data

  • Opt-out of the sale (we do not sell your data)

  • Not be discriminated against for exercising your rights

📩 To exercise these rights, contact us at: [Insert your customer support email]

5. Data Retention

We retain your data only for as long as necessary to fulfill orders, comply with legal obligations, and improve services. You can request deletion at any time.

6. Cookies Policy

We use cookies to:

  • Enable shopping cart and checkout

  • Understand browsing behavior

  • Track marketing campaign effectiveness

You can manage your cookie preferences through your browser settings or by using cookie consent tools on our site (if implemented).

7. Data Security

Your information is stored securely on Shopify’s servers, protected by encryption and security best practices. Payment details are never stored on our servers.

8. Children's Privacy

Our site is not intended for children under 13. We do not knowingly collect or store personal data from minors.

9. Third-Party Services

Third-party services used by our store (e.g., payment gateways, marketing apps) have their own privacy policies. We recommend reviewing their policies as well.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or regulations. Updates will be posted here with a new effective date.

11. Contact Us

If you have questions or want to exercise your data rights, please contact us:

Nature Fresh Mart
📧 Email: [Care@naturefreshmart.in]
📞 Phone: +919553522533
🌐 Website: https://naturefreshmart.in/